Sandalwood  is often referred to as "liquid gold" because it is one of the most expensive and sought-after woods in the world. The overwhelming demand is driven by a severe, ongoing mismatch between massive global consumption and extremely restricted natural supply.

Annual global demand exceeds 40,000 metric tons, whereas legal global supply remains significantly lower (under a fraction of demand) due to historic over-exploitation of wild forests.

Because sandalwood trees require 12 to 15 years to produce commercially viable heartwood and oil, rapid supply expansion is biologically impossible, providing long-term price protection.

The global sandalwood market is experiencing steady expansion, propelled by robust demand across luxury perfumery, natural cosmetics, holistic wellness, and traditional medicine.

​Financially, sandalwood is often called "green gold" because heartwood and sandalwood oil command sky-high market prices. However, it is not a "get-rich-quick" investment.